Mauve.tv: The Ultimate Fan-Centric Streaming Platform for Anderlecht

Origins Digital partnered with Anderlecht to create mauve.tv, a fan-centric OTT streaming platform that features press conferences, behind-the-scenes documentary footage, highlights, and more. With a flexible approach and innovative initiatives such as mic-ing up players during matches and launching specific matches as PPV events, over 200,000 users subscribed to the platform within its first three months. The result was a win-win for the club and its legion of fans.